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Landing Lion is the evolution of content management that gives companies absolute control of their digital web content and contextual insight into marketing effectiveness. Landing Lion paired with FullStory brings contextual insight to all new heights, allowing you to dive deeper into customer journeys.
If you're like most people, your answer is probably “not much” or “not enough”. Combining Landing Lion and FullStory gives product teams the ability to tap into a body of user engagement data that was previously too expensive or too difficult to access. This opens limitless possibilities by streamlining countless workflows: making developers diagnose bugs faster, helping designers analyze customer journeys, showing product managers hidden UX pain points, and much more.
Well, traditionally this magnitude of data collection and analysis was. Luckily, Landing Lion and FullStory have done every product team a favor and simplified everything.
First, you use Landing Lion to build landing pages. Then, you integrate landing pages with FullStory to capture and record every morsel of data: every click, keypress, page transition, abandoned form, and more.
You are correct. Traditionally it is tough, and impossible for most to charter an ocean of data. Luckily, FullStory acts as your personal GPS through it all. Everything captured is automatically indexed and easily accessible. But that’s not all. FullStory is smart enough to discover issues you are not even aware exist, like dead links or abandoned forms. Data aggregation and insights make FullStory the fastest path to the best possible customer experience for your Landing Lion landing pages.
By default, every page created in Landing Lion comes with visitor tracking built-in. This lets you analyze visitor data to uncover valuable insights and understand customer journeys. However, as more and more people visit your landing pages the data starts to pile up. Analyzing all of that data becomes an increasingly difficult task. This is where FullStory comes in.
FullStory aggregates and organizes all of the data for you, making it easily indexable and searchable. Want to know which landing pages have dead links? FullStory can tell you. Want to know which pages get a lot of rage clicks? FullStory can tell you. Want to know which form field is causing friction? FullStory can tell you.