Chances are if you're here, you've already experienced a landing page in some form. Have you ever clicked on a link from an ad or an email and you were taken to a web page that was completely dedicated to explaining the product, service, or download? You were probably on a landing page!
In our Landing Pages 101 Guide we will cover what landing pages are, the different categories and types of landing pages, and when you would use each category and type.
A landing page is a web page that someone "lands on" from a digital marketing channel.
Landing pages can take many forms, and offer infinite possibilities and use cases for marketers. No matter what, every single landing page has one reason for existing in the first place: get the visitor to take some desired outcome.
We'll cover the many different use cases for landing pages and potential outcomes in a later section, but generally the outcome is to either fill out a form, or click-through to another page.
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