What are landing pages used for?

Their are many uses for landing page, but the ultimate goal behind using landing pages is to drive a user toward some desired outcome and expose the visitor to your brand.

So why do we use landing pages in the first place? Where do businesses see the value in creating them?

Let's take a look at the stats.

According to WordStream, "Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages."

"Companies with 40+ landing pages get 12 times more leads than those with 5 or less" according to ImpactBND.

To summarize, landing pages are money makers! Their applications are endless for businesses, but the ultimate goals are to drive the visitor toward some desired outcome and expose the visitor to your brand.

Driving visitors toward specific outcomes is actually a lot tougher than you might think.

If you used your website for all of your campaigns instead of a landing page, your visitors might get lost perusing all of the content you have, get distracted, and never end up taking the next step.

That’s where a landing page comes in. It’s focused, it eliminates all other distractions, and it’s goal-oriented.  You can build landing pages around a number of different marketing and sales strategies and campaigns. I'm using real-estate as an example here:

○ Regional landing pages (Atlanta real-estate, Chicago real-estate, etc.)

○ Vertical or industry landing pages (Real-estate for retail brands, Real-estate for insurance brands, etc.) 

○ Persona or demographic landing pages (Real-estate for moms, Real-estate for millennials, Real-estate for retired families, Real-estate for military, etc.)

○ Value-based keyword landing pages (Cheap real-estate, Affordable real-estate, Starter home real-estate, etc)

○  Any combination of the above. And so much more..

To summarize, landing pages are used wherever you need visitors to make quick decisions to take the desired outcome you want—whether that’s signing up for the webinar, buying that fancy pair of Allbirds, or requesting a quote for a property. 

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