The Missing Link to Your E-Commerce Strategy (Part 2)

Utilizing Audience Based Pop-ups

In last week’s blog post you were caught up to speed on how to find and categorize your audience, now let’s look at how to use that information to maximize the benefits of pop-ups.

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The Missing Link to Your E-Commerce Strategy (Part 1)

If you are like many online retailers, driving traffic to your site is on the top of your marketing to-do list.  In fact, you have probably tried dozens, if not hundreds, of methods to expand your reach and find untapped markets.

There are plenty of articles and experts giving advice on which channels drive the best traffic, but they all tend to miss one key component of a successful ecommerce marketing strategy.  What happens once those new visitors land on your store?

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How to Increase Sales in Your E-Commerce Store

 No matter how successful your business might be, we can pretty much guess that you’d love to increase your sales even more. Sales are what drive the health of your company, and without them, you can’t survive. Since the beginning of 2016, e-commerce sales are up 15.8% and account for 7.8% of total sales. Be a part of increasing sales and take a few of the below tips to heart; you never know what might happen as a result.

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Building a Winning Team

Building a business is hard work. You are faced building a brand, creating a product, selling your products and casting a vision for the future that customers and team members follow wholeheartedly. Not to mention dealing with capital raises, investor demands, and figuring out how to navigate the day-to-day of a growing business.

But often this is secondary to the quality of the team you bring together. Because no matter how big or how small your business may be, the culture you create internally will flow outwards onto your customers. And based on their experiences with your team, they will make the decision to stay or go. In fact 59% of customers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when services begin.

So how do you create a team and culture that helps move your business in the right direction? We have a saying here at Landing Lion – we want to be the best place to work, and the best place to be a customer. So through some trial and error, and asking the most successful leaders in the industry, we’ve come up with the top 4 ways you can build a winning team.

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How to Create an Effective Social Media Giveaway Campaign

Giveaways are a fantastic way to capture a new audience, engage with your current customers, and build brand loyalty. The best way to help you create the social media giveaway of your dreams is through a landing page. With landing pages, you’re bound to see the results you want. According to a recent study, landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests. However, simply creating a landing page isn’t enough. There are a few steps you need to take to ensure that your social media giveaway is the best it can be. With these simple steps in mind, you’ll be mastering your next social media giveaway campaign in no time.

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Top Tips for Optimizing Your Landing Pages

The modern marketer is pulled in ten million directions. You need to have a long-term strategy, create quality content, launch videos, keep your tactics fresh and relevant, optimize for conversion and A/B test …. everything.

It is easy to get lost in the weeds, and instead of optimizing for greatest results, we throw more content out there in hopes something sticks.

It is time to end the content-overload cycle and figure out how we can create high converting pages with the best results. To do this, we have a few tips to make this process simple and effective for your next campaign.

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How to Optimize Your E-Commerce Product Descriptions for SEO

SEO. Algorithm. Bounce rate. Optimization. Keyword density. Buzzwords abound in the world of eCommerce these days. Do a quick Google search on any of the aforementioned terms, and you’ll be sifting through hundreds of thousands of hits. But how do you know who to trust? How do you know what all of these buzzwords mean? And what’s more, how exactly do you apply them to your own ecommerce site? Learning how to optimize your ecommerce product descriptions is the difference in being a leader in your industry or falling to the back of the pack – literally. A number one ranking in Google gets you as much organic traffic as rankings two through five combined. As if that wasn’t daunting enough, there are more than 200 factors that Google takes into account when determining your keyword rank. Let us narrow it down and simplify things for you. Below, we’ll guide you through how to optimize your eCommerce product descriptions for SEO. Stick around.

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Your Step-by-Step Guide for Creating a Killer Email Marketing Campaign That Will Drive Traffic and Increase Sales

You’ve created an amazing product, poured hours into your branding, hired your social media specialist, and even built your mailing list. In just about every sense of the phrase, you are on top of it, and with nearly 3.9 million email accounts worldwide, you should be. However, when you sit down to start creating your killer email marketing campaign, you’re frozen with what to do next. What should the subject line be? What should you feature? Do you include stock imagery? Essentially, what now?

Relax. Take a deep breath and read on. We’re here to guide you, step-by-step, through designing a fantastic email campaign. By the end of this post, you’ll be a pro. Trust us.

It’s as easy as A-B-C.

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What You’re Missing in Your Marketing Strategy

Can we let you in on a little secret? Come closer because we can’t say it too loudly. It is a secret after all… The one thing you’re missing in your marketing strategy is… a landing page.

Wait! Don’t stop reading.

We know it might sound pretty obvious that the landing page company is suggesting adding landing pages to your marketing strategy, but before you roll your eyes, think about it: attention spans are shorter than ever. In fact, the average attention span is only eight seconds. That means that as a business, you only have a few seconds to make a fantastic impression, and that’s where landing pages come in.

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